Apple has expanded its iTunes in the Cloud service to include movies for UK users.

The move means that UK users can watch films purchased on iTunes on an iPhone, iPad, iPod touch or Mac streamed over the internet, or iCloud. Apple has put the pressure on rival firms like Amazon and Google

Recent integration of an Apple TV into a fully distributed home automation system saw the client unable to stop them smiling as they were able to use airplay in every room in the property courtesy of one £99 Apple TV and a lot of clever tech… Now all the movies are available over the cloud as well.